Web Best Practice
Managing Great Expectations in a digital age
A few recent events have triggered conversations with clients and industry colleagues on the topic of expectations, and expectation management.
The Art of the possible
I would like to thank Karen who visited us yesterday for using (quite a number of times!) the phrase “The Art of the possible”. It is a concept that comes up regularly in discussions with our clients, particularly around the kick off point. It also is commonly associated with some nerves and anxiety. Another way that I have heard it described is as a blind spot or ‘not knowing what we don’t know’, perhaps these are more masculine ways of highlighting the same issue.