Web Strategy
Content marketing strategy
There was a time when marketing was simpler. When advertising men wore sharp suits with ties and drank martinis. When a web site was the domain of a spider.And when media selection boiled down to a choice between TV and print. Things have changed a little. Ad men (and women) rarely wear ties these days. More importantly, there are so many media channels now – from email to Facebook to blogs to YouTube and eBooks – it’s often hard to know where to start communicating with potential customers.
Hacking & taking preventative measures
I don’t want to set off unnecessary alarm bells, but there has been a lot of coverage of domain and hosting server hacking recently. The media is reporting that Distribute.IT have been hacked to the extent of 4800 websites being unrecoverably wiped out. I can only imagine the impact to their clients, and of course their own business.
The Art of the possible
I would like to thank Karen who visited us yesterday for using (quite a number of times!) the phrase “The Art of the possible”. It is a concept that comes up regularly in discussions with our clients, particularly around the kick off point. It also is commonly associated with some nerves and anxiety. Another way that I have heard it described is as a blind spot or ‘not knowing what we don’t know’, perhaps these are more masculine ways of highlighting the same issue.
Brands rue missed online opportunities
This recent article run on AdNews shows that SMEs are sometimes a little slow in using external experts to help them with brand, marketing, advertising. SMEs particulaly must lever the crowd and cloud to help build digital assets that communicate, interact with the target audience, because digital is the most cost effective communications media and is “our” link to the mobile global village we all live within....