Tips & Tricks
Content marketing strategy
There was a time when marketing was simpler. When advertising men wore sharp suits with ties and drank martinis. When a web site was the domain of a spider.And when media selection boiled down to a choice between TV and print. Things have changed a little. Ad men (and women) rarely wear ties these days. More importantly, there are so many media channels now – from email to Facebook to blogs to YouTube and eBooks – it’s often hard to know where to start communicating with potential customers.
Managing Great Expectations in a digital age
A few recent events have triggered conversations with clients and industry colleagues on the topic of expectations, and expectation management.
Hacking & taking preventative measures
I don’t want to set off unnecessary alarm bells, but there has been a lot of coverage of domain and hosting server hacking recently. The media is reporting that Distribute.IT have been hacked to the extent of 4800 websites being unrecoverably wiped out. I can only imagine the impact to their clients, and of course their own business.
The Art of the possible
I would like to thank Karen who visited us yesterday for using (quite a number of times!) the phrase “The Art of the possible”. It is a concept that comes up regularly in discussions with our clients, particularly around the kick off point. It also is commonly associated with some nerves and anxiety. Another way that I have heard it described is as a blind spot or ‘not knowing what we don’t know’, perhaps these are more masculine ways of highlighting the same issue.