social media
The state of the web?
The internet has many faces – almost as many as the people that browse around it. Some have argued that Facebook acted as a catalyst / facilitator for the unrest in North Africa, others have used twitter and YouTube to track down criminals (including the police!)
A conference for everything!
Conference sessions are a kaleidoscope of communication approaches, some we resonate with, some we don’t. Here’s one I came across that would surely put a smile on every attendees face...
Working out which channels drive visitors that ‘convert’
Google is in the process of releasing some new reporting features in Google Analytics v5. One that will make it easier to establish which channels (Organic, PPC, Ads, Social, YouTube etc) are driving visitors that convert.
A vote for Web Video
If we have met and talked web over the last 12 months or so it is likely that two topics would have come up: Social and Video. Social seems to be seen as the new killer app or the new viral, but perhaps with less of a mismatch between expectations and reality. In my view however video is still underappreciated and under used. I think that almost all businesses both B2B and B2C can find value in the use of video online, both within YouTube / Vimeo etc and embedded within websites.