Online Marketing
Apple reached its Apex?
Apple have been on the rise and kicking goals for many years now, they even converted me to the Apple way, oh, and briefly become the most valuable company in the world.
Working out which channels drive visitors that ‘convert’
Google is in the process of releasing some new reporting features in Google Analytics v5. One that will make it easier to establish which channels (Organic, PPC, Ads, Social, YouTube etc) are driving visitors that convert.
Internet now 1/4 of UK Ad Spend
Digital has changed the way we manage our business; build our brands; interact with prospective and present customers. Advertising is one of our marketing concerns; most of our time is best spent building the digital brand then levering this digital asset via smart interactive and social communication activity. These cost effective and database development strategies are also aiming to convert the fan into a purchaser.
A vote for Web Video
If we have met and talked web over the last 12 months or so it is likely that two topics would have come up: Social and Video. Social seems to be seen as the new killer app or the new viral, but perhaps with less of a mismatch between expectations and reality. In my view however video is still underappreciated and under used. I think that almost all businesses both B2B and B2C can find value in the use of video online, both within YouTube / Vimeo etc and embedded within websites.