Apple have been on the rise and kicking goals for many years now, they even converted me to the Apple way, oh, and briefly become the most valuable company in the world.
Google is in the process of releasing some new reporting features in Google Analytics v5. One that will make it easier to establish which channels (Organic, PPC, Ads, Social, YouTube etc) are driving visitors that convert.
Search Engine rankings and Search Engine Optimisation (SEO) have been a key focus in the online marketing world for many years now. But to most people the details of how search engines work and how easy or difficult, complex or simple, cheep or expensive depends on the time of day or more likely the last search they carried out...