The state of the web?
The internet has many faces – almost as many as the people that browse around it. Some have argued that Facebook acted as a catalyst / facilitator for the unrest in North Africa, others have used twitter and YouTube to track down criminals (including the police!)
A conference for everything!
Conference sessions are a kaleidoscope of communication approaches, some we resonate with, some we don’t. Here’s one I came across that would surely put a smile on every attendees face...
Working out which channels drive visitors that ‘convert’
Google is in the process of releasing some new reporting features in Google Analytics v5. One that will make it easier to establish which channels (Organic, PPC, Ads, Social, YouTube etc) are driving visitors that convert.
Internet now 1/4 of UK Ad Spend
Digital has changed the way we manage our business; build our brands; interact with prospective and present customers. Advertising is one of our marketing concerns; most of our time is best spent building the digital brand then levering this digital asset via smart interactive and social communication activity. These cost effective and database development strategies are also aiming to convert the fan into a purchaser.