Author: Luke
Posts by Luke
Content marketing strategy
There was a time when marketing was simpler. When advertising men wore sharp suits with ties and drank martinis. When a web site was the domain of a spider.And when media selection boiled down to a choice between TV and print. Things have changed a little. Ad men (and women) rarely wear ties these days. More importantly, there are so many media channels now – from email to Facebook to blogs to YouTube and eBooks – it’s often hard to know where to start communicating with potential customers.
Apple reached its Apex?
Apple have been on the rise and kicking goals for many years now, they even converted me to the Apple way, oh, and briefly become the most valuable company in the world.
Managing Great Expectations in a digital age
A few recent events have triggered conversations with clients and industry colleagues on the topic of expectations, and expectation management.
The state of the web?
The internet has many faces – almost as many as the people that browse around it. Some have argued that Facebook acted as a catalyst / facilitator for the unrest in North Africa, others have used twitter and YouTube to track down criminals (including the police!)
Hacking & taking preventative measures
I don’t want to set off unnecessary alarm bells, but there has been a lot of coverage of domain and hosting server hacking recently. The media is reporting that Distribute.IT have been hacked to the extent of 4800 websites being unrecoverably wiped out. I can only imagine the impact to their clients, and of course their own business.
Online Video: For marketing AND Communication
Online video for is for marketing AND communicating - In fact it is a particularly powerful tool for the latter. Here are a couple of examples of both... sort of...